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Practical Branding 101

Written by: Tim Campbell, Relation Media Strategist

Tim Campbell, Relation Media Strategist in Canada, and former NBA XPLOR Resident (2016-17), brings you this lesson on things to think about as you create your brand. A brand is a psychosocial association with something. Every business and organization has a brand, whether they realize it or are in control of it or not. What do people picture when they think of your organization?

The Seven Parts of Branding:

  • Value Proposition
  • Logo
  • Associated colors
  • Associated images
  • Feeling
  • Voice and Tone
  • Fonts

Watch the video here>>

Branding Worksheet>>

Tim Campbell is a credentialed and award-winning digital marketing generalist who supports churches, nonprofits and small businesses make sense of social media and digital marketing.The NBA incubates new ministries, supporting social entrepreneurs of faith who are serving their communities in a variety of innovative ways and empowering these Disciples-led health and social service projects to focus on growth, impact, and sustainability. Learn more at